Happy Monday. Hey there you happy campers ! 🌟 In this edition, we're diving into the impact of Apple's WWDC on our marketing landscape. From exciting tech showcases to privacy changes, let's uncover the possibilities! Also in this letter:

Scouting Reports (Trends):
🍴 Let's explore the "Girl Dinner" trend!
🍇🧀 📰 This viral TikTok sensation has millions hooked.

Backpack Essentials (Resources):
✨ Discover Opus Clip: AI Magic for Viral Short Videos!
🚀🎥 🔮 Turn long videos into shareable clips effortlessly.

Chatter Around The Campfire

Apple's iOS 17 Privacy Shift: The Marketer's Wake-Up Call!

Say Goodbye to URL Tracking Parameters! A New Tool Spells Trouble for Advertisers.

🌟 Get ready to dive into the intriguing world of Apple's Worldwide Developers Conference (WWDC) and its impact on our marketing landscape. 🚀🔒

🍎 A Flashy Showcase: As usual, Apple wowed us with its latest tech and software updates at WWDC. From the highly anticipated Apple Vision Pro mixed-reality headset to the upcoming iOS 17 with enhanced personalization features, it was a whirlwind of excitement!

🔍 Privacy Anxiety for Marketers: But beneath the glitz and glam, there's a topic causing some concern for us marketers: data collection. As the privacy landscape tightens, Apple is making moves to limit access to consumer data.

🚨 Link Tracking Protection: With the new iOS 17, Apple will remove URL tracking parameters from its Mail and Messages apps, as well as Safari Private Browsing. For marketers, this means tracking the consumer journey might get a bit trickier.

💔 Impact on Campaign Measurement: URL tracking parameters have been a valuable tool for marketers to understand specific audiences and measure campaign success. With this change, we'll need to strategize and find new ways to fill the data gaps.

⏱️ Time for Preparation: As we gear up for this shift, let's prioritize gaining consumers' consent for first-party data collection. It's essential to review our processes and identify where third-party data is being utilized to adapt and stay agile.

🚀 Embrace the Test-and-Learn Approach: Just like with technology updates, we must approach privacy shifts with an open mind. It's time for a test-and-learn mindset to navigate the ever-changing marketing landscape.

Get ready for the impact, marketers! 🍿🎬🎯 

Stay tuned for more insights, and go read the article here about how we test on Meta Ads. Until next time!👋😊

To your marketing success!

Jake

Scouting Reports (Trends)

Exploring the "Girl Dinner" Phenomenon!

Maybe you’ve seen some things about girl dinners on social… Maybe it hasn’t hit your life yet.

Enter Olivia Maher, who kicked it all off with a video of her relishing a plateful of bread, cheese, grapes, and gherkins, playfully branding it as her "girl dinner." 🍞🧀 This simple and snack-worthy meal struck a chord and swiftly sparked the wildfire that is #girldinner, captivating TikTok users everywhere with thousands of mouthwatering videos! 🎥💃

The hashtag #girldinner has over 534 million views on the platform, and major media outlets like The New York Times, The Washington Post, and CNN have all joined the party to cover this delectable trend! 📰🎉

This trend, like any other, has two camps: those who find it relatable and adore the quick and creative essence of these mini feasts with leftovers, snacks, and charcuterie taking the spotlight! 🍇🧀 Yet there's a flip side, where concerns are raised about potential associations with disordered eating habits or problematic food relationships.🤔🚫

Just like anything that goes viral, it is polarizing. Keep that in mind when you are trying something on your next campaign.

In Olivia's defense, "girl dinner" is simply about savoring your food without the burden of an elaborate spread. 🍽️💕 She intends no harm and just wants everyone to have a great time with their dining choices!

So, let your taste buds guide you as we delve into the flavorsome world of "girl dinner" and explore all its delectable twists and turns!🍴✨

Do you have a girl's dinner that you want to share?

Our’s is made with marshmallows, chocolates.. and a graham cracker…

Backpack Essentials (resources)

Opus Clip Review: Effortlessly Create Viral Short Videos with AI Magic!

Have you used this tool yet?

If you are looking to turn your lengthy videos into viral short clips, Look no further! Opus Clip, the generative AI video repurposing tool, has got your back. Opus Clip eliminates the hassle of video editing and gives you the best results right away thanks to cutting-edge AI technology.

🚀 How does it work? Opus Clip dives deep into your video, analyzing it with big data to make data-driven repurposing decisions. It curates the gold nuggets from your content, selecting the most captivating parts that have viral potential. The result? 63% more sharable clips that flow coherently.

🎥 What makes it work so well? Opus Clip adds a touch of magic with state-of-the-art smart editing tricks. Animated emojis and highlighted keywords jazz up the captions, ensuring your message shines. The videos are perfectly cropped to keep the speaker's center in focus, while seamlessly combining gold nuggets from different parts of your content.

🎉 Prepare for viral domination! Opus Clip unleashes the ultimate party as you effortlessly share your polished short clips on TikTok, YouTube Shorts, Instagram Reels, and beyond. Witness impressive numbers and unstoppable content traction. Get ready to conquer the digital realm like never before!

🔮 Opus Clip paints a promising future! With its visionary approach, it aims to reshape the video content creation landscape by leveraging cutting-edge multi-modal AI capabilities. With OpusClip by your side, unleashing your creative ideas and transforming video footage into captivating social videos becomes a seamless and effortless process.

So, if you want to level up your video game and stand out in the crowded social media scene, let Opus Clip work its AI magic. Say adios to laborious manual editing and hello to the future of effortless, viral content creation! 🌟🎥

Until next time campers.
- Jake