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Marketing Smores

The daily brief for people who run paid media. One platform change, why it costs you money, and what to do in 10 minutes. Three mornings a week, 5 minutes. Subscribe and get the free 2027 Meta Ads Playbook: every 2026 change in one changelog, and the exact Q1 setup.

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Jake Campos

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Featured Posts

The 2026 Meta Ads Playbook: How to Win in the Age of Andromeda AI

Jan 1, 2026

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29 min read

The 2026 Meta Ads Playbook: How to Win in the Age of Andromeda AI

A comprehensive guide to navigating Meta’s AI-driven advertising ecosystem,mastering the new rules of creative strategy, and driving profitable growth in2026.

Jake Campos
Jake Campos
Google now buys things for you

Feb 23, 2026

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7 min read

Google now buys things for you

Google's new Universal Cart Platform bypasses your website entirely. Plus, TikTok Shop is coming for Amazon's throne.

Jake Campos
Jake Campos
ChatGPT Just Became a Paid Media Channel

Feb 20, 2026

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6 min read

ChatGPT Just Became a Paid Media Channel

The wall between SEO and paid media just collapsed. Here's what it means for your budget.

Jake Campos
Jake Campos

Archive

Meta

+1

The 2027 Meta Ads Playbook: What Changed in 2026 and What to Set Up Before Q1

Nov 3, 2026

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13 min read

The 2027 Meta Ads Playbook: What Changed in 2026 and What to Set Up Before Q1

Creative is the new targeting. Signal is the new budget. Every 2026 change, and the exact account setup for 2027.

Meta's New AI Brain Just Changed Ads Forever

Apr 1, 2026

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9 min read

Meta's New AI Brain Just Changed Ads Forever

Plus: ChatGPT ads hit $100M, and the new autonomous agent living in your Ads Manager.

Jake Campos
Jake Campos
Meta's AI Ad Takeover & The Death of Search Ads

Mar 30, 2026

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7 min read

Meta's AI Ad Takeover & The Death of Search Ads

Meta's new "Describe Your Audience" feature is replacing manual interest targeting. Here's why your creative is now your only competitive moat, plus the latest on Google's March 2026 core update.

Jake Campos
Jake Campos
Meta is buying TikTok's creators

Mar 25, 2026

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8 min read

Meta is buying TikTok's creators

Plus: Why your Meta ads targeting is broken, and Google's new AI video tool.

Jake Campos
Jake Campos
Meta's Quiet Tax Hike & The Death of Company Pages

Mar 23, 2026

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7 min read

Meta's Quiet Tax Hike & The Death of Company Pages

Your ad margins are about to get squeezed. Here's what to do before July 1.

Jake Campos
Jake Campos
Meta Just Killed Your Favorite Targeting Hack

Mar 20, 2026

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7 min read

Meta Just Killed Your Favorite Targeting Hack

Plus: Google opens the PMax black box, and TikTok declares the death of passive scrolling.

Jake Campos
Jake Campos
The Transparency Trade-Off

Mar 18, 2026

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8 min read

The Transparency Trade-Off

Why brands are voluntarily giving up control of their $57 billion ad budgets.

Jake Campos
Jake Campos
Instagram's "Link in Bio" Killer is Here

Mar 16, 2026

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9 min read

Instagram's "Link in Bio" Killer is Here

Plus: Google's 58% CTR drop, LinkedIn's new algorithm, and Meta's original content crackdown.

Jake Campos
Jake Campos
The Last Ad You Can't Skip

Mar 13, 2026

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7 min read

The Last Ad You Can't Skip

TV ad spending is down 2.4%. The Oscars just sold out at $2M a spot. Here's what that tells you about where attention is actually going.

Jake Campos
Jake Campos
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