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  • 🔥 Campfire Convos: Espresso Memes & AI Burgers Are Taking Over!

🔥 Campfire Convos: Espresso Memes & AI Burgers Are Taking Over!

TikTok brews a new viral trend, and AI video gets real.

🔥 Welcome, Campfire Crew! 🔥

We’ve got a piping-hot edition of Marketing S’mores for you today! This week’s trends are brewing faster than your morning coffee—so get ready. Here’s what’s on the menu:

  • TikTok’s latest viral trend: This is Espresso is taking over. Catch the caffeine-fueled craze that’s racking up views.

  • AI video magic: Kuaishou’s Kling drops jaw-dropping demos—lifelike burgers, flawless physics, and fluid motion. The future of virtual influencers is here.

  • Marketing gold: We’re keeping you ahead of the curve with all the buzz on the latest tools and trends.

Let’s dive in!

Chatter Around The Campfire

🏈 Bill Belichick Adds His Signature Deadpan to DoorDash’s New Football Ads

🚨 Bill Belichick + DoorDash = the brand collab we didn’t know we needed.
The six-time Super Bowl champ just signed up for DoorDash’s “Fan Coach” campaign, and surprise—it’s hilarious in the most Belichick way possible. You know the vibe: zero frills, zero nonsense, just straight-up dry humor and sarcasm. If you’ve ever seen him do a press conference, you know exactly what I mean.

🔥 Here’s The Play-By-Play:

  • The Setup: Belichick’s been off the field for a minute now, and DoorDash is taking full advantage of his gruff persona in a series of football-themed ads.

  • The Action: The man himself is giving “game-day” advice, but it’s not what you’d expect. Instead of hyping up fans with over-the-top energy, he’s dishing out tips like, “You could say, ‘Let’s party,’” in the flattest tone possible. Is it awkward? Sure. But that’s the magic.

  • The Hook: This is classic Belichick. DoorDash leaned into his authenticity, letting him be him while pushing the message: “Don’t worry about game-day snacks, we’ve got you.”

Renaldo Chapman, VP of Brand at DoorDash, said it best: “We wanted Bill to be Bill, and I think fans will love how much of his real personality comes through.” And honestly, they nailed it.

💡 What Makes This Campaign Special?

Belichick’s a rare gem. Aside from a Subway deal back in 2020, he’s not exactly a regular in the ad world. But this one works because it’s Belichick being his authentic, slightly salty self.

It’s part of a growing trend: Brands are leaning into big personalities—people like Belichick and Nick Saban (did you see his Vrbo ad?)—not to reinvent them, but to let their realness shine through. Authenticity = gold.

🛠 Marketing Breakdown:

So, why does this campaign slap? Here’s what DoorDash did right:

  1. Authenticity Wins: Belichick isn’t playing a character. He’s just being his regular, “I’d rather not be here” self, and it works because fans relate to him.

  2. The Tie-In: The campaign dropped just as football season kicked off, making DoorDash the go-to for game-day food.

  3. Contests & Merch: From signed footballs to custom, sleeveless hoodies (yes, really), the brand layered in giveaways and fan engagement.

The Takeaway? Whether you’re a marketer or a football fan, this campaign is proof that staying authentic and knowing your audience is everything. People don’t want fake. They want real—and real sells.

🎯 The Big Picture:

At the end of the day, the real genius here is how DoorDash is tapping into football culture without trying too hard. It’s simple: Food + Football = Happy Fans. And when you’ve got a no-nonsense spokesperson like Belichick to deliver the message? Even better.

P.S. DoorDash has been on a hot streak ever since their epic Super Bowl 2024 campaign. But with the Fan Coach ads, they’ve taken it back to their core: good food, delivered. That’s the kind of focused branding that keeps them winning.

Stay tuned to see if Belichick hits us with more of that crusty wisdom as the season goes on.

📢 What We’re Watching: Expect more brands to go after sports personalities for their authenticity factor. Saban, Belichick—next thing you know, we’ll see Andy Reid in a chili dog commercial. The key takeaway? Real beats polished. Every. Single. Time.

Keep the fire going,
Jacob Campos

Scouting Reports - Trends

☕️ TikTok’s New Obsession: This is Espresso

🔥 Trend Alert: August 30, 2024
Forget your morning coffee, TikTok just brewed up Espresso—the latest viral sound taking over the platform. Inspired by Sabrina Carpenter’s summer anthem, this trend has sparked over 1.6K posts and counting. It's the perfect blend of catchy and meme-worthy, with users remixing the track into hilarious, mood-driven moments.

🎵 The Breakdown:

  • The Sound: The audio is a remix of Sabrina Carpenter’s hit paired with the quirky sound bite: “This is Espresso.”

  • The Action: Creators are using the sound to narrate everything from their love of caffeine to unexpected “jolt” moments in their daily lives. Think: that instant your espresso hits and you’re ready to tackle anything.

  • The Vibe: Fun, light, and perfect for showing those dramatic shifts in energy that only caffeine (or life) can deliver.

🚀 Why It’s Taking Off:

  1. Relatability: Let’s be real, who doesn’t feel like an espresso shot in human form sometimes?

  2. Endless Remix Potential: TikTokers are transforming this simple sound into meme gold. Whether it’s about energy boosts, productivity hacks, or just vibing with the day—it fits anywhere.

  3. Easy to Jump On: Simple concept, catchy sound—and boom, you’ve got a hit.

📈 #ProTip:

Hop on this trend ASAP! Whether you’re showcasing your coffee routine, powering through the workday, or just having fun with a green screen moment, this trend is the caffeine boost your content needs.

Current # of Posts: 1.6K and climbing—don’t miss the buzz on this one!
go here for all the posts: https://www.tiktok.com/music/original-sound-7407270046008986411

Backpack Essentials

🚀 AI-Generated Videos Just Hit Another Level

Hot Take: Kuaishou’s new AI video model, Kling, just dropped some wild demos—and I’m seriously impressed. Picture this: a burger, a person, all completely AI-generated, and you can’t tell. We’re talking physics so on point, milk pouring into a glass looks flawless, and don’t get me started on the ramen scene. 🤯

🎥 Why You Should Care:

  • Smooth Motion: Most AI video generators struggle with fluidity—Kling nails it.

  • Specs: 1080P, 30 FPS, 2-minute videos. Plus, multiple aspect ratios for flexibility.

  • Future Play: Virtual influencers, girlfriends...you name it.

🛠 Can You Use It? Not yet. The app’s still under wraps, but I’ll keep you posted.

Keep an eye on this. Generative video is about to get insane.

You can explore Kuaishou’s Kling AI video demos and learn more about their cutting-edge generative technology by visiting Kling AI's official website. Check it out for the latest updates on AI-powered video models and future release details!

Stay caffeinated, stay ahead
Jacob Campos

TL:DR

TikTok Trend: This is Espresso is the latest viral sound, inspired by Sabrina Carpenter.

  • AI Breakthrough: Kuaishou’s Kling AI video model is pushing generative content boundaries—think AI-generated burgers and flawless physics.

  • Future Focus: Virtual influencers and immersive AI experiences are just around the corner.

  • Key Takeaway: Stay ahead of the curve by tapping into these growing trends.