Happy Tuesday. Wait. What?! It’s August 8th already? ok, hold on let me figure this out real quick… So its basically September, so then it’ll Halloween soon, then Thanksgiving… Then Merry Christmas and Happy New Year?!

Ok, what?

Here’s what we got in Today’s Edition:

• The Brave New World of Advertising: Embracing Meta's Shifting Ad Strategy and the Rise of Broad Targeting!

• The Teenage Mutant Ninja Turtles Promo Throwback - and ideas of how you can do something like this.

• Ever use Vidyo.ai? Learn exactly how you can benefit from this A.I. to create more videos in less time.

Chatter Around The Campfire (news)

The Brave New World of Advertising: Embracing Meta's Shifting Ad Strategy and the Rise of Broad Targeting!

Hey there, marketers and digital adventurers! 🌟 Today's adventure takes us deep into the realms of Meta's advertising strategy in the EU. Strap in for a wild ride as we uncover how the tech giant is shaking things up!

So, Meta (formerly Facebook and Instagram) has been using the "legitimate interest" card to personalize ads for its EU users. The question we ask is when this will make its way to the US.

Hold on tight, because things are about to change! 🔄 

In response to regulatory rulings and seeking to build trust, Meta is now shifting gears and will ask for users' consent before targeting them with ads. 🚀

But what does this mean for marketers like you and me? 🕵️‍♂️ Well, it's time to navigate the shifting tides of the digital advertising paid ecosystem.

As we continue to move forward, we find ourselves somewhat course-correcting back to classic marketing disciplines like segmentation and positioning. 🎯 It's all about building trust-based engagement and relying on first-party data to make our mark in this brave new world.

The shift from relying on "legitimate interests" to gaining explicit "consent" from users has led marketers to rethink their ad targeting strategies. As this unfolds, advertisers are exploring alternative approaches to reach their audiences effectively, and one option gaining traction is the implementation of broad targeting for Facebook and Instagram ads.

Broad targeting, once considered a less precise method, is now finding renewed relevance in this changing landscape. While personalization has been a cornerstone of modern advertising, it's becoming evident that broad targeting can play a significant role in driving engagement and conversion. By casting a wider net, advertisers can expand their reach to potential customers who might not have opted for targeted advertising.

Learn how we do it in this article we have about broad targeting here

Incorporating broad targeting alongside personalized campaigns offers several advantages:

1. Increased Reach and Visibility: Broad targeting allows advertisers to connect with a larger pool of users who might have interests or behaviors related to their products or services. This broader exposure can lead to increased visibility and awareness among a diverse audience.

2. Discovering New Audiences: Through broad targeting, advertisers have the opportunity to discover new customer segments they might not have considered before. This can unveil untapped markets and expand the potential customer base.

3. Adaptability to Privacy Changes: As privacy regulations continue to evolve, broad targeting offers a more privacy-friendly approach. Instead of relying heavily on user data, advertisers can focus on presenting compelling and relevant ad content that resonates with a wide range of users.

4. Testing Ground for Creative Content: Broad targeting serves as an excellent testing ground for creative ad content. By observing how different audiences respond to their ads, advertisers can gather valuable insights to inform their personalized campaigns.

5. Cost-Effectiveness: With broad targeting, advertisers can often benefit from lower costs per click and conversion compared to precision targeting. This makes it an attractive option for campaigns with budget constraints.

However, it's essential to strike the right balance between broad and personalized targeting. Advertisers should continue leveraging first-party data to enhance personalization when users provide consent. Additionally, careful monitoring and data analysis will help advertisers identify which approach best suits their specific campaigns.

Remember Apple's App Tracking Transparency feature from 2021? 🍏 That paved the way for users to opt-in to app tracking, and the numbers were intriguing. Now, privacy activists believe users might not jump at the chance for targeted ads on Meta. 🙅‍♂️ But fear not! As marketers, we adapt, overcome, and still find ways to connect with our audience even in the face of change.

As the landscape evolves, Meta's decision may have profound implications for advertisers and its ad-focused revenue. 📈 But we're explorers, and every shift in the terrain presents new opportunities.

Keep your eyes peeled for the latest trends and developments. Who knows, the next big breakthrough in digital marketing might be just around the corner! So, let's stay curious, stay creative, and keep pushing the boundaries of what's possible in the realm of advertising. The future awaits, and there's no limit to what we can achieve. Happy marketing! 🚀🎯

Scouting Reports (Trends)

The most recent Teenage Mutant Ninja Turtles film convinced Jonathan, the internet's "I like turtles" viral sensation of 2007, to recreate his original interview as part of its promotional campaign.

It's not only the major studios that can tap into the latest trends. Even smaller businesses and entrepreneurs can jump on the bandwagon. From harnessing the power of social media to experimenting with current events to using AI to create videos for their business, the possibilities for marketing seem limitless nowadays.

However, staying ahead of the game demands research and keen observation. (just keep reading marketingsmores.com) Make sure to leverage scouting reports and trend analysis (go to google trends every now and then) to keep track of the competition and uncover new opportunities. By doing so, you can position yourself ahead of the curve and better serve your clients with fresh, captivating content that leaves an impact. 🤩🔍✨

Good luck! 🎯 

Backpack Essentials (Resources)

Time to Elevate Your Videos with Vidyo.ai: The Ultimate Repurposing Tool!

Hey there, marketing campers! 🌟 Today, we're diving into a game-changer that's about to flip your video game upside down – Vidyo.ai! 🚀🎬

Last week we talked about Opus.pro… Here’s another option for video creation using AI!

Imagine a tool that effortlessly transforms your long-form videos into captivating short clips, custom-fit for platforms like YouTube, Instagram, TikTok, and beyond. 🎉✨ Say goodbye to missed opportunities and hello to a world of possibilities!

Vidyo.ai is your AI-powered sidekick, here to change up your content strategy. 🎙️🌌 Let's explore the magic it brings to the table:

👉 Auto-video Captioning: Save time and maximize your video's potential with automatic caption generation – a whopping 40% boost in performance awaits! 💥📜

👉 Video Resizing: Seamlessly adapt your videos to different platforms, ensuring they dazzle across smartphones, TVs, and everything in between. 📱📺

👉 Video Clipping: With Vidyo.ai's wizardry, crafting engaging short clips becomes as easy as waving a wand! 🎞️🤩

👉 Auto-video Chapters: Navigate your content with ease as Vidyo.ai conjures up chapter timestamps for swift access to key sections. 🕰️📑

👉 Social Media Templates: Prepare to ignite your creativity with a library of high-performing templates, making your videos stand out in any feed! 🎭🎉

👉 CutMagic Scene Detection: Say farewell to editing headaches as Vidyo.ai detects scenes with a flick of its digital wand, simplifying your multicam adventures. 🧙‍♂️🎬

Calling all creators! Vidyo.ai is your secret sauce to transform long-form videos into bite-sized gems that captivate your audience. 🌐👥 It's your one-way ticket to reaching more eyes, hearts, and minds with your exceptional content.

Let's unravel some fantastic use cases for Vidyo.ai:

✨ Create captivating social media clips that leave your audience yearning for more.

✨ Breathe new life into your YouTube content by unlocking its full potential on various platforms.

✨ Elevate your promotions with snappy, attention-grabbing clips that make waves in the online world.

Ready to level up your “video game?” Vidyo.ai is your gateway to the next dimension of content creation! 🚀🌌 

Stay tuned for more updates and insights – we'll keep the magic flowing in our next newsletter! Until then, keep creating, keep innovating, and let Vidyo.ai work its wonders on your videos. ✨🎬

Wishing you all epic video adventures! 🌟

The Marketing S’mores Team 💌