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Oliver Buchannon
Jake Campos

Welcome to Marketing S'mores, your go-to resource for the most effective, actionable strategies in the world of marketing. Just like a s'more, great marketing is all about combining the right ingredients in the right way. And that's exactly what we're here to help you do. In this community, we're all about cutting through the fluff and getting straight to the good stuff - the proven strategies, the expert insights, the 'sweet' tips that can really move the needle for your marketing efforts. Whether you're interested in content marketing, social media, email marketing, SEO, or paid ads, we've got you covered. But this isn't just about us telling you what to do. It's about learning from each other, sharing our successes (and our failures), and constantly testing and tweaking to find what works best. So pull up a log, grab a stick, and join us around the Marketing S'mores campfire. Let's make some marketing magic together.

The Transparency Trade-Off

Mar 18, 2026

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8 min read

The Transparency Trade-Off

Why brands are voluntarily giving up control of their $57 billion ad budgets.

Jake Campos
Jake Campos
Instagram's "Link in Bio" Killer is Here

Mar 16, 2026

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9 min read

Instagram's "Link in Bio" Killer is Here

Plus: Google's 58% CTR drop, LinkedIn's new algorithm, and Meta's original content crackdown.

Jake Campos
Jake Campos
The Last Ad You Can't Skip

Mar 13, 2026

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7 min read

The Last Ad You Can't Skip

TV ad spending is down 2.4%. The Oscars just sold out at $2M a spot. Here's what that tells you about where attention is actually going.

Jake Campos
Jake Campos
Gen Z Is Breaking Up With TikTok — And Your Ad Budget Should Follow

Mar 11, 2026

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8 min read

Gen Z Is Breaking Up With TikTok — And Your Ad Budget Should Follow

A new Harris Poll shows 60% of Gen Z trust TikTok less than they used to. Here's what that means for your media mix, your creator spend, and where the attention is actually going.

Jake Campos
Jake Campos
Why Your $50K Ad Budget is Losing to an iPhone

Mar 9, 2026

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9 min read

Why Your $50K Ad Budget is Losing to an iPhone

Meta's algorithm no longer rewards polish. Here's what it rewards instead — and how to use it to cut your CAC this week.

Jake Campos
Jake Campos
The 60% Traffic Drop Nobody Wants to Talk About

Mar 6, 2026

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8 min read

The 60% Traffic Drop Nobody Wants to Talk About

LinkedIn just admitted what every operator has been dreading: AI search is killing the click.

Jake Campos
Jake Campos
Your Meta click numbers are about to drop (it's not your fault)

Mar 4, 2026

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10 min read

Your Meta click numbers are about to drop (it's not your fault)

Meta changed what counts as a click. Here's what to do before your numbers shift this month.

Jake Campos
Jake Campos
Google just doubled your ad budget (without asking)

Mar 2, 2026

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9 min read

Google just doubled your ad budget (without asking)

Plus: Meta's AI revolt, GEO is the new SEO, and ByteDance's video tool that's scaring Hollywood

Jake Campos
Jake Campos
WPP's Radical Overhaul: A Warning Shot for the Entire Ad Industry

Feb 27, 2026

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8 min read

WPP's Radical Overhaul: A Warning Shot for the Entire Ad Industry

The age of AI isn't coming for the ad industry. It's already here. And the giants are starting to tremble.

Jake Campos
Jake Campos
Your Influencer Marketing Is Probably Broken — Here's The Data That Proves It

Feb 25, 2026

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7 min read

Your Influencer Marketing Is Probably Broken — Here's The Data That Proves It

You're not getting bad results from creators. You're just quitting too early.

Jake Campos
Jake Campos
Google now buys things for you

Feb 23, 2026

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7 min read

Google now buys things for you

Google's new Universal Cart Platform bypasses your website entirely. Plus, TikTok Shop is coming for Amazon's throne.

Jake Campos
Jake Campos
ChatGPT Just Became a Paid Media Channel

Feb 20, 2026

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6 min read

ChatGPT Just Became a Paid Media Channel

The wall between SEO and paid media just collapsed. Here's what it means for your budget.

Jake Campos
Jake Campos
Meta Stopped Optimizing for Your Best Ad

Feb 19, 2026

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6 min read

Meta Stopped Optimizing for Your Best Ad

And most advertisers are still fighting the algorithm they're trying to please

Jake Campos
Jake Campos
The 2026 Meta Ads Playbook: How to Win in the Age of Andromeda AI

Jan 1, 2026

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29 min read

The 2026 Meta Ads Playbook: How to Win in the Age of Andromeda AI

A comprehensive guide to navigating Meta’s AI-driven advertising ecosystem,mastering the new rules of creative strategy, and driving profitable growth in2026.

Jake Campos
Jake Campos
Meta's AI Just Declared War on Your Creativity (And Lost)

Jun 9, 2025

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7 min read

Meta's AI Just Declared War on Your Creativity (And Lost)

Jake Campos
Jake Campos
The X Post That Broke the Internet (And My Brain)

Mar 3, 2025

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2 min read

The X Post That Broke the Internet (And My Brain)

Jake Campos
Jake Campos
🔥 Campfire Convos: Espresso Memes & AI Burgers Are Taking Over!

Sep 10, 2024

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8 min read

🔥 Campfire Convos: Espresso Memes & AI Burgers Are Taking Over!

TikTok brews a new viral trend, and AI video gets real.

Jake Campos
Jake Campos
Meta’s Eavesdropping Scandal & AI Magic: Save Time, Boost Ads

Sep 4, 2024

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10 min read

Meta’s Eavesdropping Scandal & AI Magic: Save Time, Boost Ads

Discover how Meta got caught with their mics open, how AI can uncover your audience’s pain points, and how Castlery lowered ad costs by 23% with one tweak.

Jake Campos
Jake Campos
Brat’s Out, Demure’s In: Fall’s New Vibe Shift

Sep 2, 2024

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7 min read

Brat’s Out, Demure’s In: Fall’s New Vibe Shift

TikTok’s shifting from the chaos of ‘brat summer’ to the subtlety of ‘demure fall.’ Get ready to embrace mindfulness, confidence, and a new seasonal vibe.

Jake Campos
Jake Campos
Marketing Trends with AI and Automation: Meta’s AI Updates, Voice Search, and Content Generators

Aug 27, 2024

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12 min read

Marketing Trends with AI and Automation: Meta’s AI Updates, Voice Search, and Content Generators

Stay ahead of the curve by leveraging Meta’s AI tools, optimizing for voice search, and building scalable AI content generators for business growth.

Jake Campos
Jake Campos
2024’s Game-Changing Marketing Trends: From Reddit Ads to AI-Generated Visuals

Aug 23, 2024

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9 min read

2024’s Game-Changing Marketing Trends: From Reddit Ads to AI-Generated Visuals

Explore how Reddit’s topic-based ad strategy, Instagram’s music profiles, and Flux1 AI are reshaping digital marketing. Learn how your brand can stay ahead.

Jake Campos
Jake Campos
Building a Sticky Brand with Stories that Sell

Aug 21, 2024

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6 min read

Building a Sticky Brand with Stories that Sell

Use stories to hook your audience, connect on an emotional level, and turn followers into loyal customers

Jake Campos
Jake Campos
Social Media Shifts: How to Navigate New Platforms and Maximize Your Brand’s Reach in 2024New Post

Aug 14, 2024

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8 min read

Social Media Shifts: How to Navigate New Platforms and Maximize Your Brand’s Reach in 2024New Post

Cut through the noise of social media shifts with sharp, actionable strategies.

Jake Campos
Jake Campos
Uncover the Epic Shift in Advertising: Meta's Mind-Blowing Strategy, 5 Broad Targeting Secrets, and Vidyo.ai's Wizardry for Jaw-Dropping Videos!

Aug 8, 2023

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8 min read

Uncover the Epic Shift in Advertising: Meta's Mind-Blowing Strategy, 5 Broad Targeting Secrets, and Vidyo.ai's Wizardry for Jaw-Dropping Videos!

🔥 From Meta's Masterstroke to Vidyo.ai's A.I. Magic: Unleash the Power of Cutting-Edge Advertising Tactics and Video Creation Tricks! 🎬🚀📈

Jake Campos
Jake Campos
Unleash the Power of Irresistible Products: A Value Equation Guide to Stun Your Customers

Aug 3, 2023

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9 min read

Unleash the Power of Irresistible Products: A Value Equation Guide to Stun Your Customers

Discover the Secret Sauce: Crafting Highly Valuable Products That Go Viral! Inspired by Alex Hormozi

Jake Campos
Jake Campos
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